Sales and Marketing Analytics
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Compass
- Digital Media Integration
- 6 Views: all standard
- Cost Actualization
- Add-on options:
Mapping
Client Login
Echo
- Digital Media, Traditional Media and Google Analytics Integration
- 10 Views: 6 customized, 4 standard
- Cost Actualization with Mapping
- Client Login
- Three Standard Insights Analysis per year
- Add-on options:
Additional Views
Additional Analysis
Transmitter
- Digital Media, Traditional Media, Google Analytics and Client Transactional & Operational Data Source Integration
- 15 Views: 8 customized, 7 standard
- Cost Actualization with Mapping
- Multiple Client Logins
- Three Standard Insights Analysis per year
- Add-on options:
Additional Views
Additional Analysis
Case Studies
RADaR Solution: Self-Storage Client
Holiday Sales/Appointments Analysis Affecting Media Plans
RADaR partners with one of the largest self-storage companies in the US and Canada for dashboard reporting and media/sales analysis.
The client asked this question: “Should we be advertising around holidays?”
Case Studies
RADaR Solution: Financial Services
Correlation Between Media Spend and New Checking Accounts Opens and the ROI on Media Spend
RARaR has partnered with Central Bank Holding Company for the two years in providing dashboards reporting and data analysis. Central Bank operates in 13 markets throughout Missouri, Kansas, Illinois and Oklahoma.
RADaR was tasked by the Central Bank client to show the correlation between media spend and new checking accounts opens/sales. And we were asked to also deliver a ROI on media spend. Bottom line, the client's Board of Directors ask him to justify the media budget i.e. “why are spending media at all in our markers, everyone knows who we are and we are the leader in most of our markets…”